It might not be about how you are doing your art; there are simply many players in the field. Social media is undoubtedly a powerful tool for distributing your artwork, yet I’ve noticed more complaints about algorithms than I see artists focusing on creating their unique shapes.
Perhaps it’s not about whether you are good enough. Any artist can critically assess their work and determine their level of skill. With so many artists on various platforms, comparing your work to others is inevitable. If your art isn’t quite hitting the mark, it’s something to acknowledge and improve upon.
Consider this: every second someone swipes, saves, or likes your post, they are quickly moving on to the next one. Your engagement is happening on someone else’s turf. Essentially, you’re building your castle on borrowed land.
So, what does this mean? You need to bring your interaction and engagement to a space where you have more control. This doesn’t mean abandoning social media entirely—unless you feel it’s time to do so. Instead, think about how to draw your audience to a platform that fosters similar levels of interaction and engagement, without the multitude of distractions.
Focus on refining what you offer. Perhaps a minor tweak can make a significant difference. Remember, on social media, your audience is always one swipe away from the next post. This is the dynamic we are dealing with.
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